Google Sweet Tooth
One in three adults in the US have pre-diabetes, and more than 80% don't even know they have it. So, Google created Sweet Tooth, an app that helps prevent pre-diabetes without the need for a blood glucose test. It visualizes the amount of sugar in groceries instead of relying on reading nutrition labels, helping people make healthier choices.
Credits: Kailin Zhang, Krishna Betai
Role: Copywriter
Awards:
Muse Creative Awards Student 2024, Silver
Golden Award of Montreux 2024 Talent, Finalist
Graphis New Talent 2024, Gold
Creative Conscience 2023, Bronze
Heineken +2°
With the amount of energy consumed in a single night-out, good times aren't that good for the environment. But, to the planet, +2° warmer is a cooler beer.
Drink responsibly.
Credits: Andrea Avila, Lilly Vuchkova, Marly Silva, May Ruzicka, Valeria Herbas, Daniel Torres, Krishna Betai, Philip Acierno
Role: Copywriter
Awards:
Clio 2024 Student, Shortlist x2
Airbnb Eat & Greet
Food is a big reason why people travel, and studies show that sharing a meal alleviates loneliness, a common feeling among Gen Z. So why not enjoy the local cuisine with locals themselves?
Airbnb's new feature leverages Gen Z's hyper-connectedness to foster real human connections through shared meal experiences.
Credits: Grace Zhou, Krishna Betai
Role: Copywriter
Awards:
ADCC Student Awards 2024, Bronze
Summit Creative Awards Student, Silver
Community Music Schools of Toronto $19.89
During Taylor Swift's Canadian segment of the Eras Tour, Community Music Schools of Toronto sought friends of music education, encouraging fans to embrace their selfless era and donate $19.89 (in a nod to Taylor Swift's album, 1989).
CMST provides barrier-free access to music education to the underprivileged children and youth across the city, and has a special connection to Taylor Swift—in a 2019 song titled, "It's Nice To Have A Friend," which featured music that was made by its students.
Agency: LG2 Toronto
Credits: Josh Stein, Ryan Crouchman, Keith Barry, Shelly-Ann Scott, Rana Chatterjee, Jeff Cheung, Darby Clarke, Scott Hildebrant, Mnrupe Virk, Verity Badov, Krishna Betai, Natasha Miller, Meriem Khabthani, Murilo Maciel, Nikole Patterson-Hurst, Stu Milligan, Liz Maxwell-Turanski, Sara Terwindt, Christine Malacas, Tracy Haapamaki, Briar Koski
Role: Copywriter
